About Us

Our Mission

In 2013, a group with a shared background in aesthetic practice, procedure and treatments -- of helping people enhance their appearance with breakthrough medical technology and skill -- realized there was a huge gap between consumers’ curiosity, their need to know and ability to access real time, trustworthy information and advice, and find local service providers.

Millions of frustrated consumers, worldwide, were searching the internet daily, trying to sort through the ads, the pay-to-play reviews, self-serving websites, misinformation, crowd-based ratings, blogs and social media messages, to find out what was new, what was really working, and how and where to find an expert to help them achieve their goals. At the same time, it was no mere coincidence that the world’s aesthetic procedure hot spots were also the top regions for social media use. The numbers said it all.

The visionaries set out to combine their professional knowledge of aesthetic procedures, treatments and trends with their expertise in marketing, social media use and search engine creation, knowing there had to be a better way to cut through all the noise.

ZALEA is that cutting edge.

ZALEA goes far beyond the well-known aesthetic hotspots like Sao Paulo, Seoul, or Beverly Hills. ZALEA’S mission is helping people, worldwide, to explore, discover and share unbiased personalized information in real time, reliable, simple and meaningful ways, free from the clutter of ads and biased content.

ZALEA combines the power and reach of social media with the global transmission of real time, reliable news and carefully-curated, professionally-written articles. In doing so, ZALEA puts the consumer in touch with themselves, their personal needs and goals, and connects them to news feeds and information, then to local, accredited board certified providers, to help them achieve their personal aesthetic goals.

ZALEA is the first and only website and mobile application that does the searching for the consumer, allowing each individual user to set up preferences and open the information doorway to continual, as-it-happens, updates of news and information, specifically as it relates to that individual consumer.

Not a tool to deceive, coerce, manipulate and advertise, ZALEA permits only positive, helpful feedback of aesthetic procedure and treatment providers, by way of community acceptance ratings. The user, the consumer, the potential patient, is not a product to be sold. The elements of trust and transparency are, and will remain, critical to ZALEA’S mission.

ZALEA’S involvement is complete, taking the consumer quickly and easily through general information to in-depth knowledge and understanding, accessing before and after photos and physician websites, local provider contact information, and meaningful momentum ratings of community acceptance and experience. The individual consumer’s personalized knowledge base is now as big as the world, and as easy as a single touch.

The possibilities provided by ZALEA are as limitless as the power of its top rated search engines and the communication potential of billions of social media users, all accessible in seconds. ZALEA is the new, simple and beautiful answer to a challenge that had to be met.

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Editorial Voice

Christopher Zachary, MD
Professor and chair of the Department of Dermatology at the University of California, Irvine, will serve as ZALEA’s Editor-in-Chief.
Mat Avram, MD
Director, Massachusetts General Hospital, Dermatology Laser & Cosmetic Center, Boston, MA and Assistant Professor of Dermatology, Harvard Medical School
Jeffrey Dover, MD
Co-Director of SkinCare Physicians, Boston, MA and Associate Clinical Professor of Dermatology, Yale University School of Medicine
Roy Geronemus, MD
Director, Laser & Skin Surgery Center of New York and Clinical Professor of Dermatology, New York University Medical Center, New York, NY
Alan Gold, MD
ASAPS past President in private practice specializing in aesthetic plastic surgery and cosmetic medicine, Great Neck, NY and Boca Raton, FL
Renato Saltz
ASAPS past President and in private practice specializing in aesthetic surgery of the face and body, Salt Lake City and Park City, UT.  Dr. Saltz is the President Elect of the International Society for Aesthetic and Plastics Surgeons
Elizabeth Tanzi, MD
Associate Professor of Dermatology, George Washington University Medical Center, Washington DC and Director of Capital Laser & Skin Care, Chevy Chase, MD


ZALEA is a unique, dynamic provider of real-time, unbiased content from carefully-selected professionals, and trustworthy news and information sources, in the global medical aesthetic community. ZALEA delivers to you, the user, an ongoing, highly-personalized and positive experience. Providing fast and easy navigation tools, ZALEA cuts through the clutter to search and return the most up-to-date information, discussions, trends and momentum-based community ratings that are most relevant to you and your aesthetic goals.


Contact Us

If you have questions or would like to learn more about ZALEA, please send us a message!

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