Jun 21, 2016

A Global Perspective On Beauty

A Global Perspective On Beauty - ZALEA Article Banner

By Jordan V. Wang, MD, MBE

As countries grow closer and boundaries between cultures shrink, we continue to become more of a diverse population. Today more than ever, people from diverse backgrounds are seeking out cosmetic procedures. However, this is not a one-size-fits-all industry, and practitioners must mold their practices to fit our evolving landscape.

In early 2016, Dr. J. Regan Thomas and Dr. Tatiana Dixon from the Department of Otolaryngology at the University of Illinois published an article in JAMA Facial Plastic Surgery that covered how multiculturalism shapes our shared perception of beauty.

This recent article describes how the best results from cosmetic procedures can be achieved by considering the patient as a unique individual with his or her own distinct set of characteristics. Each culture and ethnicity has its inherent features that combine to create its own version of facial beauty. Both the patient and practitioner should embrace this concept.

Thomas and Dixon discuss how important it is to listen to patients when it comes to their aesthetic goals. Ideally, these goals should stay within the normal limits of the patient’s culture. They argue that we should strive for natural-looking results that align with the background of the patient. This can help avoid the pitfalls of unnatural or ‘fake’ appearing results.

In the article, the results of a recent survey by the American Academy of Facial Plastic and Reconstructive Surgeons are reported, which found a 10% increase in Hispanic, Asian American, and African American patients for facial plastic surgery. The procedures they requested varied among the different groups. African Americans and Hispanics favored rhinoplasty, Asian Americans most desired blepharoplasty or rhinoplasty, and the white patient group was most likely to request face-lifts.

Since people from various backgrounds may have different motivations for cosmetic procedures, practitioners should advocate for the most naturally looking results on an individual basis.

In a field as creative and imaginative as aesthetic medicine, the goals of cosmetic procedures should clearly be tailored by taking into account ‘who’ exactly the patient is.

For more follow Jordan V. Wang on Twitter at @JWangMD.

This Zalea Original piece was edited and approved by the Zalea Editorial Team.

Related: http://archfaci.jamanetwork.com/article.aspx?articleid=2466609

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