Jan 15, 2017 Yahoo

Fuller Lips: What's Driving The Trend?

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A quick scroll through Instagram may leave you with the impression that full lips are in style at this very moment, but a new scientific analysis of fashion models says that the trend is surprisingly absent.

One explanation for the results may be that the fashion industry is no longer driving beauty trends — instead, it’s possible that celebrities may be the new driving factor instead, according to the study.

Recently, women seeking cosmestic procedures have shown a preference for fuller lips, according to the study, which was published on Jan. 12 as a research letter in the journal JAMA Facial Plastic Surgery.

The researchers, led by Dr. Prem Tripathi, a resident in otolaryngology, head and neck surgery at the University of California, Irvine, attribute the rise in this preference in part to changes in the demographics of both consumers and of models and celebrities, as well as to the low cost and safety of injectable lip fillers. [7 Plastic Surgery Myths Revealed]

However, the fashion industry has often played a role in what women seek from cosmetic procedures, the authors wrote in the study. Because tastemakers mold opinions through the media, and in particular, through print media, the researchers decided to look for evidence of trends in lip size in the pages of Vogue magazine, according to the study.

Read the rest of the article at Yahoo

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